UNIQUE WEBSITE DESIGN

Unlike template solutions, a custom design helps you stand out, build a stronger brand image and directly influence sales.

More visibility and recognition
A distinctive design attracts more visitors and strengthens brand awareness. When a website looks unique and professional, it’s easier to remember, which increases your presence in the market over time.

Stronger brand image
Your website is the face of your business. A unique design builds a strong, consistent brand image that reflects your values, goals and professionalism, and keeps visitors engaged for longer.

Uniqueness among competitors
In a market where many businesses use the same templates, a custom website gives you a real competitive edge. Clients notice the difference and associate it with quality and innovation, helping you build a long‑term, distinctive image.

Higher sales and competitiveness
A functional, visually appealing design influences user behaviour – it encourages visitors to stay longer and take action (purchase, enquiry, booking). This not only increases sales, but also strengthens your position in the market.

For those who want individuality and a tailored experience
A unique design reflects your business specifics and needs. It can be tailored to your target audience, business model and tone of voice, while keeping your brand story consistent.

Efficiency and re‑use of design
A custom website design saves time and resources later, because it becomes a clear base for other visuals – social media, ads, print materials and more. This ensures visual consistency and recognition across all channels.

1. Individuality and distinctiveness

   • Custom design: created from scratch around your business, goals and brand identity. Every page is original – no one else has the same design.
   • Template design: standard layouts used on many sites, making it harder to stand out.

   Flexibility and possibilities

   • Custom design: almost no creative limits – you can add custom features, non‑standard layouts, animations and unique details.
   • Template design: you can usually only change fonts, colours, images and slightly adjust layouts; creative freedom is limited.

   Time and creative process

   • Custom design: takes more time because it’s designed and developed specifically for your needs.
   • Template design: can be set up faster, but usually involves compromises in quality and personalisation.

   Mobile design

   • Custom design: mobile layouts are planned specifically for your goals and content – they can differ significantly from desktop.
   • Template design: mobile behaviour is mostly predefined and harder to adapt to specific needs; usually based on generic standards.

1. Review your brand
   Make sure your logo and brand identity match your goals, values and target audience. If you see misalignment, it’s worth considering a brand refresh before starting the website. I consult on and carry out brand renewal as needed.

   Prepare professional photos
   High‑quality brand and product photos greatly enhance the look and feel of your website. If you don’t have suitable images, I can recommend photographers and help with shoot guidelines so visuals match your brand.

   Identify which specialists you’ll need
   Depending on the scope, I collaborate with SEO experts, developers, brand photographers, social media specialists, copywriters and others. The exact team is assembled according to your project.

Work starts after the contract is signed, a 50% advance is paid and all content is provided (texts, photos, page structure from SEO, if available).

1. Homepage concepts

• 2–3 homepage designs within 3 weeks.
• You choose one, give feedback, and it’s refined into a final version within 1 week.

2. Inner pages

• Once the final homepage is approved, all inner pages are designed within 2 weeks.
• You provide comments, and revisions are completed within 1 week.

3. Mobile & tablet design

• After inner pages are approved, mobile and tablet layouts (as defined in the order form) are designed within 1 week.

4. Final files

• After mobile and tablet designs are approved, all working files are prepared for the developer within 3 working days after final payment.

Mobile and tablet versions are designed according to your needs and what’s specified in the order form.

Usually this includes mobile and tablet layouts for the homepage. For e‑shops, category pages, product pages and cart pages are also designed.

If you want to hide or rearrange certain content on mobile, separate adaptive layouts are created. Development then ensures the design responds correctly on different screens.

Stage 1 – homepage
You receive 2–3 different homepage concepts. One is selected and refined into the final version.

Stage 2 – inner pages
You receive one design per inner page. For particularly complex pages, two options may be provided.

Stage 3 – mobile & tablet
You receive one version for mobile and tablet layouts.

Revisions at each stage are made until both sides are satisfied.
The only condition: once a stage is approved and we move on to the next (e.g. from homepage to inner pages, or from inner pages to mobile), we don’t go back to previous stages unless extra work is agreed for an additional fee.

I am responsible for design and visual direction. My partners and team members handle the other parts of the project – SEO, development, copywriting, photography and video production. This way you get a cohesive, professionally executed solution.

For each new project, a dedicated team is assembled based on your goals and requirements. If needed, I can also recommend individual specialists I trust and happily collaborate with.