TOMA KUZMIENĖ
BRAND IDENTITY
01
Personal Brand
The personal brand was born from the belief that behind every profession, there is first and foremost a person. Through coaching, mentoring, and education, Toma acts as a thinking partner, creating a safe space for change in professional, personal, and life transitions. Her goal is to help people find not answers from the outside, but clarity, inner peace, and direction within themselves.
02
Holistic Approach
The brand philosophy is based on a holistic approach to people, where the body, emotions, and mind form one whole. It encourages a conscious relationship with oneself and promotes a healthy balance between rest and activity, movement, nutrition, and personal interests. The belief is that our inner state is directly reflected in the quality of our lives, our relationships, and our professional work.
03
Logo Symbolism
The logo symbol was created as a metaphor for harmony, balance, and inner strength. The circle represents the wholeness of a person and the holistic approach, while the letter “K” is designed to resemble the yin-yang symbol, expressing the idea of balance and the contrasts of life. At the center, the letter “T” resembles the position of hands in yoga, symbolizing inner peace, self-support, and the strength that Toma helps each person discover within themselves.
TESTIMONIAL
Simona created my personal brand, and I am absolutely happy that I chose her. Working with her was easy because she has a great ability to understand what truly represents a person and reflects their values and perspective.
The creative process was smooth and fast. I didn’t have any specific expectations or a clear vision of what the final result would look like, but the outcome was beyond what I imagined.
I can confidently recommend Simona! Another very important thing is that working with her feels comfortable and natural. I received clear and simple answers to all my questions throughout the process.
BEHIND EVERY
BUSINESS THERE
ARE PEOPLE
I invite you to dive into the creative journey together
