URBAN TAILS
BRANDS
01
About the brand
URBAN TAILS is a modern brand designed for stylish city four‑legged friends and their active owners. It is created to reflect a contemporary lifestyle where pets are part of everyday life and travel together to nature, parks, the seaside, and other leisure spots. The created identity allows for clear communication of this business’s values and builds a recognizable visual character.
02
Freedom and movement
The brand’s concept is based on freedom, movement, and the bond between human and pet. Urban street and graffiti aesthetics give the visual language a sense of modernity and boldness, while playful accents — such as a tail, a nose, and a tongue — bring in liveliness and positivity. It is a brand that speaks not just about a product, but about a lifestyle where being together and staying active is essential.
03
Process and connection
In creating the URBAN TAILS identity, the most important thing was not just the aesthetic solution but also a deep understanding of the business’s essence. The process was based on close collaboration, clear communication, and an aim to reflect not just a visual style, but an internal philosophy. As highlighted in the testimonial, it was an easy, smooth, and meaningful creative journey that turned into a cohesive URBAN TAILS brand.
TESTIMONIAL
Working with Simona is like collecting seashells on the Mediterranean shore—easy, enjoyable, and by the end of the day, you have something truly beautiful 
.
When we decided to refresh our small business logo, we initially thought it would be enough to use one of the “mass-market designers” you find on Fiverr or similar platforms. It quickly became clear, however, that this approach wouldn’t deliver the result we were looking for. That’s when we met Simona and understood what a true logo design process really means.
Simona is a designer who creates from the heart. From the very first step, she made an effort to understand not only our business, but also our philosophy, ensuring that the new logo would truly reflect it. We value not only the final result, but also the smooth and effortless communication, the clarity of the process, and the many insights that went far beyond just the logo itself.
We highly recommend her and will definitely continue working together.
Andrius ir Simantė
UAB Urban Tails
BEHIND EVERY
BUSINESS THERE
ARE PEOPLE
I invite you to dive into the creative journey together
